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When Free Really Isn't Free: It's A Psychological Thing!
Las Vegas Bed Bug Exterminator
Posted At: January 24, 2014 12:02 PM | Posted By : admin
Related Categories: LAS VEGAS BED BUG EXTERMINATOR AND PEST CONTROL

K-9 Sweeps prides itself on being the only true local Las Vegas Pest Control company that inspects and eliminates bed bugs.

We give honest answers, fair pricing and offer our customers the correct treatment method required to eliminate your specific bed bug problem.  We do not have a "one price fits all" protocol as no two situations are the same.

Each bed bug job is unique and we tailor the pricing to your specific needs.  It baffles me how a company can even quote a bed bug job without doing an inspection first!  Some companies will charge let's say $400 per room or $800 for the whole house.  How can there be one set price if the rooms are different size and furnished totally different?  Do you really want your home treated for months and months for bed bugs or do you want them gone?  Some companies will charge to treat every room on an ongoing basis because bed bugs "might be" in all the rooms.  Now why would you pay for a room to be treated because something "might be" there.  Why not have an inspection done to confirm if bed bugs are "truly" there and then have a company eliminate them.  Please do your research on bed bugs, ask questions to be sure you are making the right decision.

A bed bug inspection that we conducted last week is worth reading about if you are looking for a bed bug exterminator.

No time to read this writeup - here's a quick summary:  Customer called and then opted to call around because they wanted a free inspection.  The next day he called back and wanted us to come in and give a 2nd opinion.  We found bed bugs were the other company did not.  We visually showed the customer live bed bugs where the other company said there was none.  If the customer had gone with the less comprehensive inspection, treatment would have failed and the problem would have continued.

Here's "Mike's story:  Mike tried do-it-yourself sprays and he and his wife moved out of the bedroom into another room.  I asked if he inspected the other rooms and he said no because his children didn't have any bite marks (he did not know that not everyone has a skin reaction from bed bugs feeding).  His property management company and landlord were not willing to assist in getting rid of the problem, "Mike" looked up bed bug exterminators online.  When he initially called we talked for quite sometime so I could find out all of the details, and he wanted a free inspection of his home.  Although K-9 Sweeps inspection was not expensive, he was really looking for a free inspection.  A few days later "Mike" called back and wanted a 2nd opinion.  After our inspection we found bed bugs where another company did not.

I followed up with Mike later that day.  He said, "I'm finding out that in Las Vegas you get what you pay for!"

Words of advice:

Is there a "catch" to a free inspection?  Maybe.  Maybe Not.  But is the inspection done for free only to "get in the door" and then the price is marked up?  Try to find out as much ahead of time about inspections and what treatment options are offered before signing on the dotted line.

Is the company going to guarantee bed bug elimination and is a written warranty included.  90 day minimum is the standard in the industry.

Are they going "spray" the whole house just because there "might" be in all of the rooms?  Bed bug treatment is not spraying, it requires in integrated pest management approach.  If a company is going to just spray your house or even a room for bed bugs without visual evidence that bed bugs are there, move on to another company.

Have a question, don't hesitate to call and ask.  We provide honest answers and honest advice.

A GREAT ARTICLE:

Psychology of Shopping: When "Free" Isn’t Really Free

Published
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By Aaron Crowe, dealnews writer

Maybe it’s just the cynic in me, but when I see the word "free," I always wonder what the catch is. I don’t necessarily expect a bait and switch — which is illegal — but I expect to pay somehow, either with my time, by getting something I don’t need to get the "free" item, or by feeling guilted into buying something else.

Many websites offer free shipping if you spend a minimum amount of money. Some offer free items if you pay the shipping and handling. Candy stores and grocery stores offer free samples to entice you to buy. Kids eat for free at some restaurants if an adult buys an entree and a drink — all adding up to retail strategies that tempt consumers to spend money for something advertised as free.

"It’s the most magical word to get your attention," says Elliott Jaffa, a behavioral and marketing psychologist. Finding something for free, even if it’s only an idea, makes people feel powerful, special and proud that they got something for nothing, says psychotherapist Judy Belmont, who has a book coming out on life skills education. "If something’s free — they’re getting the upper hand, even if it’s something they don’t want."

If you already think twice when seeing the word "free," you’re ahead of the game. If not, here are some ways it’s done and why it's so effective at getting your money:

Free shipping
Amazon.com helped to create the expectation in consumers that shipping should be free for online purchases, despite the fact that a $25 minimum is required on the site. The lure is so attractive to retailers that they now roll out special shipping offers all the time, especially before the winter holidays. Even Walmart jumped on the bandwagon last Christmas season, offering free shipping on 60,000 holiday items, because every other online business was offering it. But this isn't a universal trend in online shopping. While it has come to be expected in the United States with Amazon, the company found that it didn’t increase sales in France, because shoppers there aren’t used to the freebie, says Bruce D. Sanders, a consumer psychologist and retailing consultant.

Free item, but not free shipping
Seeing something that’s "free" can lead to impulsive buying, even if there are associated fees. These deals are common in informercials, where items sound free, but shipping and handling can bring the actual cost to $20. It’s part of the game of buying, Jaffa says. "You have to look at the fine print."

Free samples
See’s Candy gives out free samples because the guilt of getting something for free often pushes people to buy something in return. Sanders remembers a Toyota dealership giving away free "car care kits," saying that all people had to do was stop by and ask for one. But stopping to get one would lead most people to feel obligated to listen to a sales pitch and more likely to buy either now or in the future.

Guilt works, Sanders says, but guilt plus gratitude is more profitable. A free ice cream scoop or a sample of food at Costco or even a free pen at a bank make consumers grateful enough for the freebie that they’ll likely buy something.

Buy one, get one free
BOGO, as it is often called, encourages people to sample new products. For example, buying a regular-size bottle of Listerine with a small sample size of a teeth whitener for free may get the buyer to return and buy the teeth whitener in a regular size, Sanders says. But the sample size must be smaller than what you’re buying, or it will devalue the newer product the company is trying to sell.

BOGO offers are everywhere; for example, on clothes you thought you’d never need but look like a deal when the second one is free. It’s paying half for something you didn’t think you needed when you entered the store.

"The intelligence of that is to get you in the habit of using a particular product you might not particularly like," says Harry Beckwith, the author of Unthinking: The Surprising Forces Behind What We Buy. BOGO also works for keeping a habit up, such as buying two bottles of vitamins and continuing to using them even when you wouldn’t have if you'd run out.

"Free" as a sales tool is unlikely to go away in shopping, especially during a recession, when shoppers are looking for and expecting bargains. While everything’s better when it’s free, just be sure to read the fine print, and don’t get fooled into thinking you’re getting something for nothing.


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